In a content hungry era are digital platforms to be the norm? Is a trip to the cinema soon to become obsolete? We have met thousands of independent filmmakers who feel that the only avenue for their work is online VoD platforms.
We have had the pleasure of collaborating with freelance writer Sam Lichtman who has shared his views… it seems everyone might be set to gather around the small screen. Dan Hickford
Is it time for movies to move on from the theatre?
Moving on… A conundrum frequently faced in our modern experience. Is it time to move on from your job? Your significant other? Maybe it’s time to move on… At least that’s what your friends keep telling you.
Moving on is an arduous process. Those first few months after deciding to change jobs are gruelling. Piles of job applications, I mean how many times can you answer what your strengths are in a fresh and unique way? Maybe you get a new job, but it’s in a different city; movers, U-Haul, a new lease, new friends. And moving on from a romantic relationship? Starting from square one… dating again? First dates, ugh.
But if you hadn’t moved on from that job, you’d still be stuck in a position that you’re wildly over-qualified for. And if it wasn’t for your break-up, you wouldn’t have been able to find you know who. So, while it’s certainly not easy to move on, sometimes, it’s for the best.
Now, what I’m proposing here may cause as many fights and tears as you moving on from Brad/Lisa, Brisa, but in the end, it will be for the best.
It is time for the film world to move on from the theatre. Yup, I said it, start yelling at me, go ahead. I know I just ripped that band-aid off and it hurts, but after the initial pain goes away, it’ll be good for that cut to get a little fresh air.
It’s no secret that the future of media is not in the black boxes that have housed the film industry for the last century. The future is right at home. It’s in the palm of your hand. It’s in digital distribution, in streaming, in digital subscription services, i.e. Netflix, Hulu, Amazon, HBO GO, Mubi, YouTube, Filmstruck etc. Yet, you still find people clinging to the theatre. Studios are terrified of digital releases. Filmmakers squawk at choosing streaming over a theatrical release. Cinephiles plead to their friends, “For the love of god, go see it in theatres! You absolutely have to!”
Listen, there’s no doubt that we are giving up a lot by trudging out of the theatre. The theatre oozes solace and nostalgia. The dimming lights, the light chatter before the film, even the smell. And you simply can’t replicate the viewing experience at home. Well, you can’t unless you’re Bill Gates and can afford to build a full theatre on your compound, but none of us are Bill Gates.
You’ll often hear theatre purists going on about technical visual terms and how, only in the theatre can they be properly monitored and achieved. Honestly, they’re 100% right, but 99% of people will never be able to tell the difference in contrast/colour ratio between their local AMC Loews and their phone, laptop, or home TV.
Before a hoard of directors, cinematographers, gaffers, and colourist hunt me down, let me just make it clear that I’m a filmmaker. My last short film was shot entirely at night. I dealt with every visual hurdle a filmmaker can face; exposure issues, colour, contrast, grain, the list goes on and on. When I was distributing my film, I spent hours upon hours figuring out the best way to visually present my film to people. I exported it from the editing software in all sorts of different codecs. I sent people DVDs, Blu-Rays, hard drives, google drive downloads, YouTube links. I basically drove myself ragged trying to make sure every time a person watched my film, no matter if it be on their computer, TV, phone, in a real theatre, whatever, that it was presented in the highest visual capacity. I put in all that time, all that effort, and in the end, no one ever mentioned any sort of visual technicality. Eventually, the effort I was expending to do what I thought was right for the film’s artistic integrity didn’t amount to much. I had to stop worrying about it, stop spending so much time and energy on it, I had to move on.
Filmmakers want people to see their films. That’s obvious. The issue is that most eyes aren’t on the big screen, they’re on the small screen. Word of mouth and popular culture no longer live at the theatre. They live on TV, more specifically, streamed TV.
Let’s do a little comparison to prove this point.
The following is the list of TV shows that were nominated for outstanding drama and outstanding comedy series at the 2018 prime time Emmys.
The Marvelous Mrs. Maisel
Curb Your Enthusiasm
The Unbreakable Kimmy Schmidt
Game of Thrones
The Handmaid’s Tale
This is Us
**Note that all highlighted shows are digitally distributed, streaming shows.
Compare those lists to the Best Picture Winners at the Academy awards for the last five years:
The Shape of Water
12 Years a Slave
Not a fan of the Academy? Fair enough. Let’s look at the highest grossing films over the last five years:
Star Wars Episode VIII
Star Wars Episode VII
Look at these lists… The streamed TV shows have a strangle hold on the modern American media lexicon. Those TV shows are what people are talking about. There’s really no wonder TV historian and critic David Bianculli is stamping the current era as the, “platinum age of TV.” You could argue that Black Panther had a substantial impact on popular culture, but the rest of the films fall short. I mean, most of the highest grossing films in recent years are just remakes and sequels of Star Wars films that made their impact on pop culture 40 years ago.
OK, so what’s going on here? Is it that suddenly people hate movies and love TV? Is it that the quality of TV shows are higher than films? No and no, it’s just that television executives and producers were smart; they moved with the times and have reaped handsome rewards. It baffles me why films don’t do the same.
Not only will a move away from the theatre help film in a large, more commercial sphere, it will also help art house, independent, and global cinema. Why? One word, reach. Theatres don’t reach people anymore. Take Alfonso Cuaron’s 2018 film, Roma, as an example. It was one of the first art house films to get a double release, in theatres, and on Netflix. Roma is a film that had a lot of film purists screaming, “For the love of god, go see it in theatres! You absolutely have to!” The issue is, outside of metropolitan areas, it’s not playing. For example, if you live in the state of Iowa, you only have two options if you want to see Roma in theatres. Two options in the entire 56,272 square miles of the state. It’s not hard for someone who lives on 6th Avenue in Manhattan, but what about if you live in Davenport, Iowa? The simple fact is that in 2018, indie, art house, and foreign films just won’t reach you.
Since the digital age, through different streaming services, my personal exposure to independent, art house, and global cinema has exploded. For example, recently I’ve been discovering, and really enjoying the work of Japanese filmmaker Yasujiro Ozu. Yet, had it not been for streaming, I probably wouldn’t have ever discovered his films. It’s really about basic understanding of human behaviour. Would I have left my house after work, got in my car, drove 20 minutes to the cinema downtown on a weeknight and watched a two and a half hour 1950s Japanese film? No, probably not. But hey, I just turned on Filmstruck, and look, they’re promoting the work of renowned Japanese filmmaker Yasujiro Ozu. Interesting, let me check that out. One click, and you’re there.
The other glaring issue is that theatres are no longer cost effective. The standard Netflix package is currently 10.99 a month. That’s less than a single theatre ticket. Hold on, wait a second Sam, now you’re talking about messing with the pocket books of working filmmakers. Taking away ticket purchases? Filmmakers are supposed to turn down 16 dollars a ticket for chepo monthly plans? This goes too far!
Listen, I’m no business whiz, but when streaming companies started producing original content, people in the TV industry laughed. They thought it was an impossible business model to sustain. Hell, when studios moved from silent films to synced sound films, people in the film world in the 1920s honestly thought adding sound to film would ruin the film industry.
Despite the initial scoffs, Netflix is now a multi-billion-dollar company. These streaming giants are basically studios now, except with a modern business structure. Netflix gave Stranger Things season 2 a budget of 8 million dollars per episode. They handed Shonda Rhimes, creator of Grey’s Anatomy and Scandal, 150 million dollars to incubate original shows for Netflix. In what world will moving on from the theatre hurt the money? The numbers simply don’t add up.
There’s no doubt that, “moving on” has a drab ring to it, but think back to moving on from that old job, from that old boyfriend/girlfriend… Moving on is really about progress. I know that the theatre is a sacred place, I’m not saying this will be easy. It will take sacrifice. There will be bumps in the road, but it’s far past time to move on from the theatre. It starts with the movie goer, the movie lover. If you truly love movies, then you should be embracing the digital distribution age, not holding onto the past. The past is hurting the film community.
We need to do more to support companies like Filmstruck who preserve classic films online, not spend our time pushing our friends to see Roma in theatres. When Netflix releases a wonderful film, why not encourage your friends to see it on the streaming service? Push the analytics to show Netflix that viewers want to see more creative, artistic, and thoughtful films. When you hear news of Warner Brothers working on their own streaming service, don’t groan, that’s a sign of progress. Progress is the only thing that is constant in art, and to deny or hold back progress can only hold back an art form that we all hold so dear to our hearts.
By Sam Lichtman
Original article can be found here: One Track Mine
Always keep creating and remember to #SupportIndyFilm
Fusion International Film Festivals